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Choosing Domain Names > Names to Park
So you've decided to give Domaining a try and heard that all you need to do is buy a good domain name, park it and let the money roll in.  Why this can be true if you own cellphones.com or mortgages.com it takes a lot of time spend in research to get the money to roll in from just parking a domain.  The key with domain parking is having a domain name that has traffic, because a parked page is basically a page with ads on it.  Each time someone clicks on an ad you split the money that the advertiser paid for the ad with Google (or yahoo, etc), and the parking aggregator.  So you end up with a percentage of what the advertiser paid for the ad.  For more information on how to park a domain check out the Domain Parking section.

How you make money from Parking Domains?

Here's an example of how you get paid for domain parking.   Let's say I own a domain say BuyPlasmaTVs.com, which would not get much in the way of type in traffic (Hint: Not a very good parking domain).  I mean who is going to type that in, and in the name of disclosure it is one of my domains the rest is just made up for this example.  Since I get no type-in traffic, but still need to get people to the site to buy Plasma TVs I need to advertise the site.  So I go to Google (or another company) and purchase Google Adwords.  I tell Google to run ads anytime someone searches google for "buy plasma tv's" or on any appropriate content sites (other web sites that have something to do with those keywords).   I setup a small budget of $15 a month, each time someone clicks on my ad either on the Google Search page or any content web pages Google charges me a fee, which in this case a really small fee of a couple cents.

A friend of mine creates a web site that has the latest plasma television reviews.  He wants to make some money so he signs up for Google Adsense. Which allows him to place various Google ads on his web site.  Since he is reviewing the latest Plasma HDTV's it makes sense that some of my ads would find there way to his site.  Every time someone clicks on the add for  BuyPlasmaTVs.com I'm charged and my friend makes some money.  This is basically how you make money from ads.  The twist with parking domains is that instead of making a web site and paying for hosting and taking the time to make the site you go to a domain aggregator (Parking company).  They will combine all the parked pages  into a single Google Adsense account and throw up a single page site with ads.  Each time someone clicks on an ad the advertiser is charged, Google takes a cut, the domain aggregator takes a cut and then you get a small cut.  You can see a couple examples of parked pages at the NameDrive.com tour.

How to Choose a Good Domain Name to Park

In order to Park a domain you need a solid domain name.  Unfortunately that's not all, you also need a domain name that people are willing to pay decent money to advertise for.  You could have a perfect name, but if no one is advertising on those keywords it's useless for parking, of course you could sell it. For example some of the highest pay per click categories are investing, mortgages, specific lawyers, etc.  In order to know whether a name or a names keywords pays well you can try out the tools listed in the Resource Section and read up on PPC Bids.

So you have researched how much people are willing to pay for keywords for your domain it's now time to look at the different types of domains you can park.  Remember Parking a domain requires traffic to that name it shouldn't be a branded or made up word.  Even though hootieholiday.com might sound good no one will ever type it in.  There are different type's of "type in" domains:  "natural", Typo's, or Expired domains.  Here's a summary of each for further information I suggest going to sub pages of each by clicking on the links.

Natural Type In (Direct navigation) - these are generic names people type into the address bar instead of searching for.  For example atlanticcity.com instead of searching for Atlantic City.

Typo's - these are typo's for example someone type' in atlnaticcity.com (interest of disclosure this is also my domain) instead of atlanticcity.com

Expired Domains - some expired domains still have traffic to them from links, people who are use to going to the site, etc.  These sites have a short shelf life if they are parked, but can sometimes be worth it.

Try Some of the links below for articles on choosing a good domain name.

Choosing Names by NameNewbie.com
Make money parking
Tips on Choosing a Good Domain Name by Christpher Heng thesitewizard.com
Help Choosing a Great Domain Name by Ron Castle
More Articles can be found in the Choosing Domain Name Resources.

 

 
 
 
 
 
 
 

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